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Fragrance-free and unscented: it sounds like the same thing twice. Yet there is a world of difference. In this blog, we explain why that nuance is important. Especially if you have sensitive skin.
What brands mean by ‘unscented’
Many products claim to be ‘unscented’. And in a certain sense, that is true. These products usually have no noticeable scent. But that does not mean they contain no fragrance substances.
In many cases, fragrance has actually been added, but to mask other ingredients (such as preservatives or active substances). The product then smells neutral, but does indeed contain synthetic fragrance substances. And those can cause skin irritation just as easily.
A cream that is called “unscented” but has the word “parfum” or “fragrance” on the ingredients list is a classic example of this.
What we mean by ‘fragrance-free’
At Parfumvrij.nl, we mean something very different by ‘fragrance-free’, and much stricter:
- No synthetic fragrance substances
- No fragrance-masking perfumes
- None of the 26 fragrance allergens on the European list
- If a product contains essential oil, we state that honestly
We choose not to add fragrance, even to make the product more appealing. Because we know that fragrance is the number one cause of skin reactions. And because fragrance adds nothing to the effectiveness of a product.
Consumer confusion: how marketing misleads
The term “unscented” is not protected. Manufacturers can use it however they want. That means that as a consumer, you have to check the ingredients list yourself.
What is on the label does not always tell you what is really inside. Many people buy a product that promises to be ‘fragrance-free’ or ‘unscented’, but still end up dealing with itching, redness, or bumps due to hidden fragrance substances.
Checklist: what to choose for…
-
Eczema or allergies
Even small amounts of fragrance can trigger inflammation. -
Sensitive baby skin
Babies have a thinner skin barrier. Less resistant to fragrance substances. -
Pregnancy or hormonal imbalance
Some fragrance substances can affect the hormonal balance. -
Rosacea or damaged skin barrier
Fragrance worsens the symptoms. Even ‘unscented’ can be too much then.
In all these cases, it is best to choose products that are truly fragrance-free, like the ones we offer.
How to recognize hidden fragrance substances?
- Scan the INCI list for: parfum, fragrance, aroma
- Also watch out for natural fragrance substances such as linalool, citral, limonene
- Do not blindly trust terms like “sensitive” or “unscented”
- Look for brands that honestly state what they add or do not
At Parfumvrij.nl, you do not have to search for that yourself. We do the research for you.
Why we never choose 'unscented'
For us, “unscented” is not good enough. If fragrance substances are still inside, regardless of their purpose, then it is not a safe choice. Especially not for people with sensitive skin.
That is why we only offer products that are free from synthetic fragrance substances and free from EU fragrance allergens. If an essential oil is inside, it is clearly stated. It is that simple.
Frequently asked questions
1. Is ‘unscented’ the same as fragrance-free?
No. Unscented can still contain fragrance. Fragrance-free means: no added fragrance substances.
2. Why is there still ‘fragrance’ on the label then?
To mask other scents. The product smells neutral, but does contain fragrance substances.
3. Are essential oils also fragrance?
Not necessarily. But they do contain fragrance substances and can cause skin reactions. That is why we always state them.
4. How can I compare products for fragrance safety?
Always check the ingredients list. Trust brands that are transparent about fragrance substances.
5. Can unscented be safe for babies?
In some cases yes, but often fragrance is still inside. It is better to choose products without fragrance substances, specially for sensitive skin.